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OIC Featured in Award-Winning Ad Campaign by Halogen Response Media and Masius New Branding Campaign Earns 2009 JFAM Prism Award for Media Excellence

Chicago—February 12, 2009

New York – February 12, 2009 – Halogen Response Media and masius l Publicis Consultants took home top honors in the General Business category at The Journal of Financial Advertising & Marketing (JFAM) awards, for their work with The Options Industry Council (OIC).

JFAM honors strategic excellence in media planning for the financial services category, and has historically awarded approximately 10 prestigious Prism Awards to the industry's top media minds. OIC's integrated media strategy was evaluated by a panel of over 50 judges from various sectors of the financial services marketing industry.

“We're thrilled that the creativity and strategic insight Halogen and masius put into launching our new brand campaign have been recognized by our peers and by JFAM. The campaign results and feedback have been outstanding, and we look forward to another great year,” said Susan Milligan, Executive Director, OIC.

David Mead, COO of Halogen Response Media, said “We are delighted that this campaign has been recognized by JFAM for media excellence. We believe this award is a further signal that branded response strategies, built through open partnerships with stakeholders, involving consistent measurement and optimization to business goals is the future of the performance-based marketing industry.”

About Halogen Response Media
Halogen Response Media is an objective-based, dedicated planning and investment resource. A participating agency under performance-based solutions unit SMG Performance Marketing, Halogen's focus is managing and optimizing client's media investment to business goals via a sharply conceived strategy, and seamless execution across all media touch points. For more information, visit

About masius l Publicis Consultants
masius l Publicis Consultants is the corporate, business-to-business and financial services agency within the Publicis Groupe, the world's third largest communications holding company. masius' clients include global organizations with blue-chip reputations, such as ACE Limited, Jefferies & Co., Manpower, Morgan Stanley and SunTrust Bank. Publicis Consultants is a global network of specialist agencies committed to helping its clients build and express their identity, image and reputation with integrated communications from planning, creative and strategic development through implementation and evaluation.

About The Options Industry Council (OIC)
OIC is an industry cooperative funded by the Boston Options Exchange, Chicago Board Options Exchange, International Securities Exchange, NASDAQ OMX PHLX, NASDAQ Options Market, NYSE Amex Options, NYSE Arca Options, and The Options Clearing Corporation. OIC was formed in 1992 to educate investors and their financial advisors about the benefits and risks of exchange-traded equity options. OIC's resources include: The Options Industry Services Help Desk at 1-888-OPTIONS, educational Web sites at and, evening seminars throughout the continental United States and Canada , instructional DVDs and educational literature and software.

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